Who doesn't love a well crafted clever marketing spiel? I'm guilty of chortling with delight when I encounter well crafted persuasions. I especially admire well crafted persuasions that stick to truthfull inuendos. I get disturbed by tactics which veer into the realm of the phantasmical, and I hope to not do that when attempting a sell of my own creations. The first thing that I like to do when analysing shtick is dig for more and hopefully accurate information. One particular assertion that I have repeatedly encountered in my endless knowledge surfing is the assertion that tearless cleansing products are made so through the use of numbing agents. Oh, this is a good one! So, I then go to the alleged offender product and peruse the ingredients, looking for any chemical that might have numbing properties. Alas, so far I have repeatedly struck out on that one! It did lead me to delve into some great chemistry textbooks though. If such products contained numbing agents, they would no longer be cleansing products, but mysterious drug compilations. The FDA wouldn't like that! I'm appalled that there are large and popular manufacturers of otherwise great cleansing products with natural ingredients that are pitching selling points based on this false allegation. When you are searching for that great organic all natural product, look at the FAQs and then dig for facts. I'm the sort that gets turned off when the FAQs and facts suffer discrepancies. Often, a first resource I go to for a rumour check is snopes. This site gives me a quick summary of an allegation, and from there I can either pursue more information, or be satisfied and give it a rest. The next question then is, how reliable is this snopes? The trick to uncovering truth about most anything is the finding of non biased information. Find information that isn't presented by a source with a vested interest in the outcome of actions taken with the information. Preferably, find sources that have no vested interests in any similar or conflicting things! If you are really dedicated to your mission, this can take a significant amount of your time. The quest for truth can even take years! I rather like snopes because they can cut down on my personal work load, and I suspect them to be relatively unbiased. I can't imagine what they might gain from the outcome of misinformation. However, this is my own opinion, based on my own personal ideals and information gathering. If you too would like to snope around, here is an article about snopes:
For more entertaining debunkment, visit www.snopes.com.
The next time that you are enticed by that body care product claiming to be organic, consider whether or not the FDA recognises it as having the potential for being organic. Here is a delicious link to what may actually be FDA certified: (hint: if it isn't food, feed, or fiber...)